Eliud Kipchoge of the NN Running Team, drank Beet It Sport Nitrate 400 shots in the run up to his marathon world-record of 2:01:39 in Berlin in 2019 - Beet It Sport is an Official Partner to the NN Running Team. Beet It shots are extensively used over the last decade by the scientific research community (over 200 research publications) and elite sports world (over 150 professional sports teams) as a trusted and reliable source of dietary nitrate. According to the International Olympic Committee, dietary nitrate supplementation has been associated with up a 25% increase in exercise time to exhaustion, a 5% increase in exercise sprint performance and a 3% increase in exercise time-trial performance. Beet It sport beetroot shots is the only concentrated beetroot shot on the market to deliver an optimal dose of 400mg dietary nitrate per serving. Each 70ml Beet It Sport Nitrate 400 shot serving provides a controlled dose of dietary nitrate (400mg), derived solely from concentrated beetroot juice - the equivalent to six whole beets.PRODUCT DESCRIPTION PRODUCT DESCRIPTION Beet IT SPORT is a 70ml shot of concentrated beetroot juice (98%) cut with concentrated lemon juice (2%). Developed specifically for the elite sporting world, it is currently being used by many elite sports (including International Rugby, Premiership Football, International Cycling teams as well as Team GB and Australian, Canadian, US, Dutch and New Zealand Olympic teams). The SPORT shots contain 0.4g dietary nitrate per unit (the equivalent of about 500ml of Beetroot juice). They provide the maximum intake of nitrate in the smallest volume of liquid, which is why it is preferred by elite athletes as a quick and easy-to-take shot. As well as being entirely natural, the SPORT shot is cut with lemon juice to reduce the taste of beetroot - making it more palatable for those that do not favour the taste (it can also be diluted further to consume – if necessary). Beet IT are proud to supply over 90 research universities and institutes throughout the world that are currently researching the effects of natural dietary nitrate supplementation (via beetroot juice), specifically in the areas of oxygen usage efficiency and sport performance. Recommended: one shot per day, to be used on a loading basis during training. INGREDIENTS Concentrated Beetroot Juice (98%) and Concentrated Lemon Juice (2%) DIRECTIONS Consume 1 or 2 shots per day for 6 consecutive days before competition and consume a final 1 or 2 shots between 90-120 minutes before race/competition. BOX CONTAINS Beet It Sport Hi Nitrate Concentrated Beetroot Stamina Shots 7 cl See more